|
|
UNDERSTANDING THE
REAL ESTATE MARKETPLACE
|
Marketing factors and who controls them:
-
Market Position based on price (seller)
-
Salability/Appeal to Buyer (seller)
-
Marketing Program (sales agent/company)
-
Market Value (buyer)
How price affects the number of potential buyers:
How price usually affects peak interest levels:
Week 1-3:
High interest by sales associates and buyers (many showings) |
|
|
Week 4:
Interests begin to wane (fewer showings) |
|
Week 5-13:
Interest levels off (predictable number
of showings) |
Specific Rodeo Realty marketing promotions can generate renewed interest in subsequent weeks.
Realistic pricing will:
Minimize the inconvenience of keeping your home ready to show
-
Take advantage of the first weeks of high activity and interest
-
Bring in more prospects
-
Increase the likelihood of attracting higher offers
-
Accomplish a faster sale
|